Top 5 Personalization Apps Performance in Brazil Q4 2023

In Q4 2023, the top 5 personalization apps in Brazil showed varied performance trends according to data from Sensor Tower.

Glitter Wallpaper experienced a significant increase in weekly downloads, starting from 2K in early October and peaking at 88.6K by the end of the month. The app saw a corresponding rise in weekly active users, growing from 2.2K to over 184K by the end of December.

Girly Wallpapers had a stable performance in terms of weekly downloads, with numbers fluctuating between 39.7K and 78.2K. Weekly active users for the app showed a slight decline from 207K in early October to 164.6K by the end of December. Revenue, although low, showed minor peaks at $34 in early December.

Launcher OS maintained a steady download rate, ranging from 40.7K to 65.8K throughout the quarter. The app's weekly active users remained relatively constant, fluctuating around 328K to 351K.

ThemeKit - Themes & Widgets saw a consistent performance in weekly downloads, with figures ranging from 36K to 62.2K. The app's weekly active users increased from 234.5K to 259.8K. Revenue showed minor fluctuations, peaking at $66 in late November.

Magic Fluids: Fluid Wallpaper had a notable spike in weekly downloads, reaching 109K by the end of October. Weekly active users also increased, peaking at 195.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.